Recognized as LA DAMA DEL LINO for creating a unique style in this noble fabric, she not only elevated embroidery but also openwork designs, all while not forgetting the male sector, with shirts and guayaberas that were simplified and that now experiment with color. Cartagena has believed in Ketty Tinoco, and she in turn has trusted her people, creating timeless garments with materials that readapt over time, just like the carefully crafted details that define her essence.

For this fashion creative, her experience is the foundation upon which her company now stands, a brand renowned both within and beyond the country. Ketty Tinoco was the one called to preserve artisanal work when she took on the task of rescuing the beautiful embroideries of the past and bringing them back into a fresh, white style—ideal for the warmth of the climate in Cartagena and the Caribbean.