PRIVACY POLICY

Ketty Tinoco S.A.S. (hereinafter, “Ketty Tinoco”), located at Calle Baloco No. 33 – 01, Edificio Piñeres Local 1, Centro Histórico, Cartagena, Colombia, recognizes the importance of maintaining the confidentiality, integrity, and security of the personal identifying information of its users and clients (hereinafter, “Personal Data”).

Through this Policy, we inform you that the Personal Data you provide via the website www.kettytinoco.com(hereinafter, the “Website”), as well as any information provided in physical stores or through contact channels, will be processed in compliance with Colombian Law 1581 of 2012, its regulatory decrees, and all applicable data protection regulations.

1. Type and Source of Data

a) Browsing Data

The IT systems and software procedures used to operate the Website collect, during normal operation, certain data whose transmission is implicit in the use of Internet communication protocols.
This information, not collected to be associated with an identified individual, could allow user identification through association with third-party data.

This category includes, among others: IP addresses, domain names of the computers used, URI/URL addresses of requested resources, the time of the request, the method used to submit the request to the server, the size of the returned file, the numerical status code (success/error), and other parameters related to the user’s operating system and computing environment.

Such data are used exclusively to obtain anonymous statistical information on the use of the Website and to verify its proper operation.

b) Data Provided Voluntarily by the User

Ketty Tinoco collects and processes Personal Data that you voluntarily and directly provide in order to:

  • Register, purchase, or request information through the Website.

  • Subscribe to commercial communications.

  • Contact our customer service.

  • Complete contact forms at boutiques or brand events.

“Personal Data” includes any information that allows your identification, including but not limited to: name, surname, identification number, postal and email address, telephone number, shipping and billing details, and any other contact or transaction-related information.

Sending emails to the addresses published on the Website entails the acquisition of the sender’s email address and any other data contained in the message necessary to process the request.

c) Children’s Data

This Website is not directed to minors under 18 years of age. Ketty Tinoco does not intentionally collect Personal Data from minors.
If information belonging to a minor is inadvertently collected, it will be deleted immediately. Parents or guardians are encouraged to supervise their children’s online activities.

2. Purpose of Processing

Your Personal Data may be processed for the following essential purposes:
a) Managing your access, navigation, and use of the Website.
b) Responding to requests, inquiries, complaints, or claims.
c) Processing purchases, payments, invoices, deliveries, and after-sales service.
d) Verifying transactions and preventing fraud or misuse.
e) Complying with legal, accounting, tax, and regulatory obligations.
f) Improving the user experience, technical support, and Website security.

With your prior, express, and informed consent, your data may also be processed for additional purposes:
g) Sending commercial communications (newsletters, launches, events, promotions).
h) Conducting basic profiling based on transactional information to personalize content and offers.
i) Conducting customer satisfaction surveys and internal market research related to our products and services.

You may withdraw your consent at any time for purposes (g), (h), and (i) without affecting the legality of prior processing.

3. Method of Processing

Data will be processed through electronic, telematic, or physical means, using administrative, technical, and organizational measures designed to preserve the security, confidentiality, and integrity of the information, and to prevent alteration, loss, unauthorized access, or misuse.

Your data may be handled by authorized internal staff and by third-party data processors when necessary and/or useful for the purposes outlined above (for example: hosting providers, payment gateways, logistics companies, messaging services, IT support, analytics, CRM, email marketing, customer service).
These third parties act on behalf of Ketty Tinoco under data protection and confidentiality agreements.

4. Nature of Data Provision

The provision of Personal Data is generally optional.
However, certain data may be necessary to process purchases, manage deliveries, or respond to requests. Failure to provide such data may prevent the proper provision of services or response to your inquiry.

Processing for marketing and profiling purposes (items g and h) will only occur with your prior consent. Refusal to provide consent will not affect the delivery of essential services.

5. Disclosure, Transfer, and Communication of Data

Where necessary for the aforementioned purposes, your data may be shared with:

  • Logistics and shipping providers.

  • Payment gateway and fraud prevention services.

  • Hosting, IT maintenance, and cybersecurity providers.

  • Analytics, CRM, and email marketing providers.

  • Professional advisors rendering services to Ketty Tinoco (e.g., accounting or legal).

  • Administrative or judicial authorities upon lawful request.

In the case of international data transfers (for instance, to cloud services hosted outside Colombia), Ketty Tinoco will adopt the appropriate legal safeguards and ensure that the receiving party maintains an adequate level of protection.

Your Personal Data will not be sold or disclosed to third parties for their own independent purposes, nor will it be publicly disseminated.

6. Data Subject Rights

As the owner of your Personal Data, you may exercise the rights of access, correction, update, deletion, and withdrawal of consent, as well as submit inquiries or claims under Colombian Law 1581 of 2012.

Inquiries procedure:

  • Send your request to ventas@kettytinoco.com including your full name, identification number, contact information, and a clear description of the inquiry.

  • Ketty Tinoco will respond within 10 business days of receipt.

Claims procedure (correction, update, deletion, or revocation):

  • Submit your claim to ventas@kettytinoco.com including: your identification, a description of the facts and claims, and supporting documents.

  • If incomplete, you will be asked to correct it within 5 days.

  • Once complete, Ketty Tinoco will respond within 15 business days.

Deletion or withdrawal will not apply where there is a legal or contractual obligation to retain data.

7. Data Retention

Personal Data will be retained only for the time strictly necessary to fulfill the purposes of processing and, subsequently, for the legal retention periods (e.g., accounting or tax obligations), after which the data will be securely deleted or anonymized.

8. Data Security

Ketty Tinoco implements reasonable physical and digital security controls, access management policies, and employee training programs.
However, no transmission over the Internet is entirely secure. By using the Website, you acknowledge these risks and agree to take basic precautions (updated devices, strong passwords, not sharing credentials).

9. Cookies and Similar Technologies

The Website uses cookies and similar technologies to remember preferences, improve navigation, personalize content, and perform usage analytics.
You may configure your browser to block or delete cookies, but this may affect certain functionalities. For more information, refer to our Cookies Policy (if applicable) or the cookie notice on the Website.

10. Updates to This Policy

Ketty Tinoco reserves the right to modify or update this Privacy Policy at any time. The current version will always be available on the Website and will indicate the date of the latest revision.

11. Contact Information

Data Controller: Ketty Tinoco S.A.S.
Address: Calle Baloco No. 33 – 01, Edificio Piñeres Local 1, Centro Histórico, Cartagena, Colombia.
Email: ventas@kettytinoco.com